aviculture au maroc


study of poultry projects










Contribution to the development of a quality approach within a compound feed manufacturing company


The role of the feed industry is to formulate and manufacture compound feeds capable of covering all the needs of the different categories of animals, but under the best economic conditions.
Currently, this industry is made up of 40 active units distributed in the different regions of Morocco, with a concentration in the Kenitra-Casablanca axis. The production capacity is estimated at 4 million tonnes per year, 97% of which is intended for the poultry sector.
Within the framework of the Green Morocco Plan, the Ministry of Agriculture and Maritime Fisheries announced a development project, both for the poultry sector and for the red meat sector, the objectives of which are to increase the 'supply in volume and improvement of product quality. To this end, Moroccan companies manufacturing compound feeds are called upon to increase production while guaranteeing the quality of animal feed. So for these companies to be productive and competitive, they must improve their work strategies.
In the last decades, we always hear about quality. The latter can be considered as a working method, and it can thus bring a lot to the compound feed manufacturing industry. Although the quality approach is a tool for change creating a dynamic of continuous progress in the operation of the company and the satisfaction of its customers, it is the means most suited to the needs of this industry, thus the best placed to respond to objectives traced by the ministry. In addition, it promotes the sustainability and development of businesses. It should also be noted that the quality approach is above all a real participative business project which must be supported by management and involve all staff.

Why embark on a quality approach?

We are committed to a quality approach to improve our performance. The quality approach is a strategic tool intended to achieve the objectives (internal and / or external) set by management. The following table presents some internal and external objectives .


Internal objectives

External objectives

- Reduce malfunctions,

- Reduce non-quality costs and increase margins, - Reliable controls and processes,

- Improve working methods,

- Facilitate the integration of new employees,

- Establish an effective results-oriented organization,

- Motivate staff around a business project,

- Better manage processes and empower teams,

- Support and control the growth of the company,

- Have a solid basis for a QSE (Quality, Safety, Environment) approach,

- Improve the quality of products and services,

- Put the customer at the heart of the business,

- Better identify and anticipate customer needs,

- Improve customer satisfaction and retain them,

- Conquer new markets,

- Improve and enhance its know-how and its image,

- Establish a climate of trust with customers,

- Stand out from competition,

- Obtain external recognition (example of ISO 9001: 2008 certification),



In our work (end of studies project), which we carried out within a young company manufacturing compound feeds, we were called upon to initiate a quality approach. Then, following a mutual agreement with the general manager of the company, we agreed to work on the control of the realization of the products and the implementation of the procedures.
The company is a member of the AFAC (Association of Manufacturers of Compound Foods), called SAVOB, it is a feed manufacturing company for poultry and livestock.
Initially, our work was based on the development of a control system during the production of the finished product, the aim of which is to monitor good manufacturing practices, identify errors, failures and losses. during production, thus reducing user complaints and ensuring the quality of the food.
 This work used three quality tools, brainstorming, the 5M diagram and the QQOQCP.


Brainstorming is an idea generation technique that stimulates creative thinking when finding solutions for a given problem.


The 5M diagram

The 5M diagram is a method for clearly presenting all the causes that produce (or can produce) a given effect by classifying them into different families.
The name "5M" comes from the initial of each family name used: Labor, Material, Method, Environment, Material. This method leads to a common and non-hierarchical vision of the causes generating the observed effect.


QQOQCP is a method for clarifying a given situation, describing a process and planning actions. It asks 6 questions relating to this situation in order to collect as much data as possible: Who?, What?, Where?, When?, How?, Why ?. 
The implementation of these tools during our work, resulted in defining the procedure and methodology that we applied within the factory in order to control the finished products during their manufacturing.
Subsequently, and counting towards the completion of the procedures, we opted for the QQOQCP tool. The procedures are set out in the quality manual, and they are necessary to carry out a quality approach, thus good management within a company.
The success of a quality approach in a company takes place quite simply if there is a real commitment of the direction, and if the company has qualified personnel.


OUHAGA Abdelkabir 
Specialized Master in Biotechnology and Quality Approach at Hassan II Mohammadia University.
Technician specialized in Poultry farming at the Royal Institute of Breeding - Fouarat, Kénitra.
 Tel: 0667 93 99 91   Mail:    ouhaga@yahoo.fr